Do you love art and design but feel intimidated when inquiring about selling your artwork? Selling your artwork can be an anxious experience, especially if you’ve never done it before. However, once you get over the initial hurdle, it becomes easier. The best way to go about selling your artwork is to adopt a systematic approach. Here are some helpful tips offered by Brooklyn artist Jacob Farkas to ease your mind and make the process of selling your artwork a breeze.
Find your audience
The first step in finding your audience is understanding who you are trying to reach. When first starting out, you might have a vague notion of who you want to sell your artwork to. However, as time goes on and you get a better sense of your audience, you’ll be able to refine this even more. Before approaching galleries, you should have a rough idea of who you want to sell your work to. This might mean brainstorming with friends or going online and searching for galleries that show your genre. You might also want to look up art blogs that show new work frequently. These are just a few ways you can find out who you want to sell your work to, explains Jacob Farkas.
Know your market
Art galleries are a great resource for learning about your market. In fact, most galleries will let you come by and ask for more information about their audience. You can also find out about your market online by researching art blogs and art websites. Once you know your market, it’s time to get creative with ways to reach them. If you’re hoping to sell your fine art, you might want to consider these channels:
– Art fairs: Most art fairs have a gallery program. Make sure to send your work to these galleries, as they will be your gateway to many people in your market.
– Shows: Many artists including Jacob Farkas also use shows as a way to get their work into the hands of potential customers. Set up a table at local festivals, art events, or expos.
– Online venues: Make sure to list your work on art-marketing websites, such as Artsy or Pictorem. These websites already have a large audience, and it’s easy to upload your work.
Keep your marketing simple
When it comes to marketing, simplicity is key. There are many marketing strategies out there, and most of them are complicated. You don’t need to spend hours researching what’s best for your work. Keep it simple and straight to the point. You can use social media platforms to promote your work, but don’t be too heavy handed with the marketing. Focus on getting your work out there and letting the gallery organizer do the rest.
Don’t give up
If you’re feeling discouraged, it might be because you’re losing momentum. Either that or you’re trying to sell your work too early in your career. Before you feel like you’ve reached the end of the road, remember that everything takes time. The more time you spend selling your work, the easier it will get, stresses contemporary painter Jacob Farkas. The most important thing you can do is to enjoy the process. The more you enjoy it, the easier it will get. There’s no need to stress yourself out.
Conclusion
Selling your artwork doesn’t have to be a scary experience. Follow the tips of Jacob Farkas and you’ll be on the right track. It may take some time, but with dedication and patience, selling your artwork is a possibility. From there, it’s up to you to take advantage of the opportunity. You can get started by finding your audience and knowing your market. Keep your marketing simple, and don’t give up. Keep your passion for art alive, and you’ll be able to sell your work one day.